The Cute Factor


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By NATALIE ANGIER
Published: January 3, 2006
WASHINGTON, Jan. 2 - If the mere sight of Tai Shan, the roly-poly, goofily gamboling masked bandit of a panda cub now on view at the National Zoo isn't enough to make you melt, then maybe the crush of his human onlookers, the furious flashing of their cameras and the heated gasps of their mass rapture will do the trick.
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Jérôme Maison
Awww.... Scientists who study the evolution of visual signaling have identified a wide and still-expanding assortment of features and behaviors that make something look cute.

Which Is Cute?

Forum: Wildlife
What features and behaviors do think make something look cute?
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Jessie Cohen/Smithsonian National Zoo, via Reuters
Cute cues are those that indicate extreme youth, vulnerability, harmlessness and need, scientists say.
"Omigosh, look at him! He is too cute!"
"How adorable! I wish I could just reach in there and give him a big squeeze!"
"He's so fuzzy! I've never seen anything so cute in my life!"
A guard's sonorous voice rises above the burble. "OK, folks, five oohs and aahs per person, then it's time to let someone else step up front."
The 6-month-old, 25-pound Tai Shan - whose name is pronounced tie-SHON and means, for no obvious reason, "peaceful mountain" - is the first surviving giant panda cub ever born at the Smithsonian's zoo. And though the zoo's adult pandas have long been among Washington's top tourist attractions, the public debut of the baby in December has unleashed an almost bestial frenzy here. Some 13,000 timed tickets to see the cub were snapped up within two hours of being released, and almost immediately began trading on eBay for up to $200 a pair.
Panda mania is not the only reason that 2005 proved an exceptionally cute year. Last summer, a movie about another black-and-white charmer, the emperor penguin, became one of the highest-grossing documentaries of all time. Sales of petite, willfully cute cars like the Toyota Prius and the Mini Cooper soared, while those of noncute sport utility vehicles tanked.
Women's fashions opted for the cute over the sensible or glamorous, with low-slung slacks and skirts and abbreviated blouses contriving to present a customer's midriff as an adorable preschool bulge. Even the too big could be too cute. King Kong's newly reissued face has a squashed baby-doll appeal, and his passion for Naomi Watts ultimately feels like a serious case of puppy love - hopeless, heartbreaking, cute.
Scientists who study the evolution of visual signaling have identified a wide and still expanding assortment of features and behaviors that make something look cute: bright forward-facing eyes set low on a big round face, a pair of big round ears, floppy limbs and a side-to-side, teeter-totter gait, among many others.
Cute cues are those that indicate extreme youth, vulnerability, harmlessness and need, scientists say, and attending to them closely makes good Darwinian sense. As a species whose youngest members are so pathetically helpless they can't lift their heads to suckle without adult supervision, human beings must be wired to respond quickly and gamely to any and all signs of infantile desire.
The human cuteness detector is set at such a low bar, researchers said, that it sweeps in and deems cute practically anything remotely resembling a human baby or a part thereof, and so ends up including the young of virtually every mammalian species, fuzzy-headed birds like Japanese cranes, woolly bear caterpillars, a bobbing balloon, a big round rock stacked on a smaller rock, a colon, a hyphen and a close parenthesis typed in succession.
The greater the number of cute cues that an animal or object happens to possess, or the more exaggerated the signals may be, the louder and more italicized are the squeals provoked.
Cuteness is distinct from beauty, researchers say, emphasizing rounded over sculptured, soft over refined, clumsy over quick. Beauty attracts admiration and demands a pedestal; cuteness attracts affection and demands a lap. Beauty is rare and brutal, despoiled by a single pimple. Cuteness is commonplace and generous, content on occasion to cosegregate with homeliness.
Observing that many Floridians have an enormous affection for the manatee, which looks like an overfertilized potato with a sock puppet's face, Roger L. Reep of the University of Florida said it shone by grace of contrast. "People live hectic lives, and they may be feeling overwhelmed, but then they watch this soft and slow-moving animal, this gentle giant, and they see it turn on its back to get its belly scratched," said Dr. Reep, author with Robert K. Bonde of "The Florida Manatee: Biology and Conservation."
"That's very endearing," said Dr. Reep. "So even though a manatee is 3 times your size and 20 times your weight, you want to get into the water beside it."

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